In this Contracting Business article taken from his acclaimed Comfortech presentation, Matt Spaulding of Spaulding Communications breaks down strategic marketing for service companies.
Whether you've been in business for decades or are just starting out, a large company of a small one, the basics of good marketing remain the same, whatever platform you're using and whatever audience you're trying to reach:
Most companies don’t have the budget, resources or expertise to do everything effectively. And even if they do, being everywhere is not strategic... In my experience as a public relations and marketing professional, the companies that are most strategic (and successful) in their long-term marketing undertake the following four steps.
Read the full article on the Contracting Business web site.