'Steel Here' Campaign Highlights American Steel as Foundation of US Infrastructure
Key Highlights
- Steel Here promotes the importance of buying American steel to support local industries and communities
- The campaign emphasizes the role of domestic steel in infrastructure, energy, and water systems, showcasing its everyday impact
- It highlights the risks of over-reliance on imports, including issues with availability, quality, and delivery reliability
- Zekelman Industries aims to build momentum for policies favoring US steel to sustain jobs and economic growth
CHICAGO, IL — Zekelman Industries, North America’s largest independent steel pipe and tube manufacturer, has launched Steel Here, a new national campaign focused on strengthening support for American-made steel. The effort builds on the company’s Demand Domestic initiative introduced last year, underscoring the essential role domestic steel plays in construction, manufacturing, and community infrastructure.
“Steel is not just another commodity; it is the backbone of our nation. Products made from steel form the skeletons of our skyscrapers, the decks and trusses of our bridges, and the pipelines that carry our energy,” said Barry Zekelman, CEO of Zekelman Industries. “The strength of our communities and our economy depends on steel, and more specifically, steel produced locally, not overseas. Steel Here is a call to action; let’s take back our home field advantage and secure our future with domestic steel.”
A Campaign Focused on Everyday Impact
The Steel Here message will be delivered through television, digital, print, and social media channels, using real-world examples to show how US-made steel supports daily life. From structural steel in commercial buildings to energy and water pipelines, the campaign highlights the importance of keeping production in America.
Reinforcing Supply Chain Reliability
For contractors and industries that depend on reliable material flow, the campaign stresses the risks of over-reliance on imports. Availability, quality, and delivery reliability are all stronger when steel is sourced domestically.
“A strong domestic steel industry is vital to America’s independence,” Zekelman said. “Choosing imports risks availability, quality, reliability, and ultimately the livelihoods of Americans. With Steel Here, we are reminding our customers, our communities, and our country that buying American steel is not just good business, it’s the right choice.”
Supporting American Jobs and Communities
Beyond infrastructure and industry, Zekelman positions Steel Here as a commitment to sustaining skilled US jobs and investing in communities where steel is manufactured. The campaign aims to build momentum behind policies and purchasing decisions that favor domestic producers.
To learn more, visit www.zekelman.com/steel-here.
Note: this press release was rewritten with help from generative AI.