MOUNTAIN VIEW, CALIF. — So Google bought smart thermostat maker Nest Labs for $3.2 billion. That’s a lot of dough that’s hard to justify with the hardware involved, so the $3.2 billion isn’t about selling widgets. It’s about access into consumers’ homes.
What Google's purchase of Nest means for contractors
Google can create infrastructure inside which Nest products can operate. Google tried this before with a software product and failed. The hardware is key. Google’s play has given the imprimatur to the “Internet of Things” connected home market. This transaction demonstrates that customers want these products and that the market is here. There will be no substitute for the professional contractor. The best contractors will use these tools to enhance their business.