With nearly a century of knowledge of market needs and superior equipment reliability, General Pipe Cleaners has forged robust reputation for turning “good ideas” into “great products” for decades.
Now multiple generations of the General family and workforce are celebrating the company’s 90th anniversary 2020!
Customer satisfaction, trustworthy tools, creative solutions, continual product improvements, and solid, American-made equipment have fueled nearly a century of success – and industry leadership.
And it all began in 1930.
Entrepreneurial Spirit Powers Progress
That’s when Abe Silverman stepped out on his own from his uncle Frank’s Rapid Wire Spring Company to found General Wire Spring Company. (His brother-in-law told him “What’s good for General Motors should be good for you.”)
As a growing manufacturer of metal springs, Abe remained keenly attuned to promising market opportunities. So to expand his customer base, he began making quality drain cleaning cables for local plumbers.
But settling for simple springs as drain cleaning snakes proved equally unappealing to Abe Silverman.
So in the 1940s, he patented a process of wrapping spring wire tightly around a braided wire core – vastly boosting strength, kinking resistance, and flexibility.
Abe called the radical, heavy-duty design “Flexicore cable”. The innovative invention instantly surpassed all competitive products. And it has remained the core of General’s business ever since.
Abe’s pioneering Flexicore design propelled the company’s excellent reputation. Even today, it’s widely considered the industry standard for drain cleaning snakes. But Abe didn’t stop there.
He soon developed the Sewerooter™, the company’s first power-driven drain cleaner.
Abe’s growing company spearheaded other key plumbing and drain cleaning industry developments, including hand-held cable machines – and, eventually, water jets and integrated sewer camera and audio inspection technologies.
Nine decades later, General, now General Pipe Cleaners, is still going strong. But like so many firms founded during the Great Depression, the company constantly leveraged hard work, market savvy, inventive approaches, and plain luck to survive – and thrive.
Generations Of Trust & Service
General continues serving plumbing, drain cleaning, maintenance, and rental professionals with “the toughest drain cleaning tools down the line”.
Multiple generations of customers cite General products as “preferred brands”. Company records boast countless cases of two, three, and – astonishingly – even four family generations trusting equipment like Handylectric®, Super-Vee®, Sewermatic® and Speedrooter®.
That’s because the legendary longevity and rugged reliability of General tools help plumbing, drain cleaning, maintenance, and rental pros boost bottom lines through enhanced productivity.
Customers count on durable General equipment to enhance “ROI” – “return on investment”. Some individual machines have even served owners for two or three decades!
The hand-held Super-Vee certainly confirms that. Derived from General’s revolutionary Handylectricof the 1940s, tough, dependable Super-Vee remains the drain cleaning tool of choice for unclogging small diameter lines in sinks, showers, toilets, and laundries drains.
In fact, the only way one customer’s Super-Vee – originally purchased over 30 years earlier – stopped working was when it was stolen!
Upgrades Built On Solid Foundations
General’s ongoing product-improvement efforts take great ideas – and make them even better. That’s especially apparent in the company’s line of cable drain cleaning machines.
In the mid-1960s, automatic cable feeds boosted the appeal of new General equipment. Shortly thereafter, the Feedomatic and Sewermatic were introduced. Later, popular Power-Vee® with power cable feed bolstered the company’s leadership in hand-held drain cleaners.
Even today, new variants of classic General machines are meeting customer needs.
The latest Speedrooter XL®, for instance, clears tough clogs in 3” to 10” lines – up to 200 feet. Customers can easily change drums to add cable lengths – or to swap cable sizes. Variable speed cable feed offers raw driving and pulling power for long, tough jobs – feeding and retrieving 3/4”, 5/8”, 9/16”, and 1/2”cables.
And for inside drain lines from rooftop to basement, the popular, portable Mini-Rooter Pro® saves customers time and trouble. Today’s version blends the original design’s rugged reliability and easy operation with built-in wheels and a folding handle for enhanced transport, maneuverability, and storage.
Tackling Tiers Of Troubles
But plumbing, drain cleaning, and maintenance pros know that cable machines alone can’t clear clogs like grease, sludge, sand, sediment, ice, and similar sticky stoppages.
So for three decades, General’s popular, powerful Jet-Set® water jets have sliced through stoppages like those. They unleash high-pressure water streams that pulverize clogs – and flush them away. Nozzle thrust drives the hose down lines – and gives wall-to-wall pipe cleaning action.
Large or small, General’s rugged, reliable electric, gas, and trailer jets are excellent for restaurants, hotels, hospitals, factories, schools, sports arenas, care facilities, shopping centers, and more.
The pioneering, portable JM-1000 Mini-Jet™, for instance, packs 1500 psi of cleaning power in a compact package, yet weighs only 23 lbs. Carry it right to troubles – no wheels required. Its rugged diamond plate metal case safely shields the pump and motor assembly from common job-site abuse.
And for large jobs, General’s muscular, gas-powered machines punch through stubborn stoppages in longer and outside 4” to 8” lines. All sport 3000 psi, electric start, reliable engines, puncture-proof tires, and robust, tubular chassis. On-demand Vibra-pulse® technology helps propel hoses down long runs and around tight bends.
Enhancements Maximize Performance
Quickly and correctly spotting troubles also helps contractors boost both productivity and profitability. So from the late-1990s, General popularized integrated video and audio inspection technologies to find and diagnose stoppages with speed and accuracy.
Available in a variety of models and sizes, Gen-Eye® sewer camera systems – augmented by the advanced Gen-Ear LE® acoustical leak detection device – quickly and accurately pinpoints problems.
General inspection equipment shows users exactly where and what problems are – without needlessly busting up concrete driveways or destroying expensive landscaping trying to spot breaks or blockages.
That sort of precision also enhances professionalism by cycling jobs more quickly. “We fix problems faster – and get more jobs done in less time,” one professional noted. “We firmly believe that giving customers the service they deserve enhances our professional reputation.”
Over the past decade, General extensively enhanced its popular range of video inspection and locating systems – including the compact, lightweight Gen-Eye X-POD® and Micro-Scope2® systems with USB ports to record video inspections to flash drives.
Each combines camera, reel, and monitor into one compact, convenient package. Features include a self-leveling camera, bright LCD color monitor, rugged construction, one-touch recording, digital zoom, voice-over capability, date & time stamp, and flash drive capacity indicator.
Precisely Pinpointing Problems Optimizes Productivity
Professionals also need to spot problems – fast. And they can’t afford downtime learning how to operate complicated new equipment.
That’s why, for nine decades, General tenaciously leveraged technical progress to speed and simplify work – boosting customer productivity and professionalism.
And General’s Hot Spot® digital pipe locator – latest in the company’s long line of pioneering locating devices – offers matchless accuracy, reliability, and profitability.
With Hot Spot, users know what the problem is, where it is, and how deep to dig. General’s device eliminates guesswork when inspecting and tracing sewer lines, drain lines, and septic tanks – even active power lines and buried utilities.
It’s easy-to-use, too. On screen icons make Hot-Spot simpler to operate than other locators. Simplified readouts also eliminate the need to decipher numbers and bargraphs.
Common workplace abuse can’t compromise General’s tough tool, either. Rated at IP65, Hot-Spot is dust-proof, and dirt- and water-resistant. It aced the one-meter drop test. And its screen passed the 18-inch steel ball drop test.
Innovation Cements Leadership
Other inventive, productivity-boosting General products – like the ClogChopper® cutter and unique Kinetic Water Ram™ drain cleaner – claim fame as equal heirs to Abe Silverman’s pioneering legacy.
Those innovative General technologies help customers maintain their competitive edge. And for over 50 years, Kinetic Water Ram has helped users handle more jobs in far less time than traditional methods permit.
The pioneering hand-held General drain cleaner safely, quickly, and cleanly clears clogged sinks, toilets and tubs with the kinetic energy of compressed air – not with electricity. It easily removes rust, grease, sediment and scale from lines up to 4” in diameter.
Safe for system piping, Kinetic Water Ram directs 98% of the force down the line – and only 2% against pipe walls. The shock wave bypasses stacks and vents. There’s no pressure build-up. And it effectively handles stoppages on far sides of drum traps or series of tight bends – like lines in trailer homes.
That’s critical on fixed-rate commercial contract work. Using Kinetic Water Ram, another professional reports, for instance, servicing a 32-unit building in “less than half the time it takes to do the same job with conventional drain cleaning tools!”
Shape + Simplicity = Performance
The unique ClogChopper multi-function cutter also remains among General’s recent – and remarkable – drain cleaning tools.
Affixed to General’s durable Flexicore cable, ClogChopperreally digs into encrusted debris and root masses – easily grinding up stoppages, scale, and crystallized urine, without risking pipe damage. It’s especially excellent for clearing stacks, downspouts, and mains – as well as for drain lining jobs.
With six self-sharpening blades and innovative spherical design, the perfectly balanced, versatile ClogChopper easily negotiates tight bends. Connectors for most popular brands of drain cleaning snakes are also available.
Past Is Prologue
Today, General boasts a full line of advanced drain cleaning tools – including reliable drum-type and sectional drain cleaning machines, gas and electric powered water jets, sewer inspection cameras and pipe location systems, acoustical water leak location equipment, pipe freezers, thawing machines, and accessories.
The company’s worldwide sales & marketing efforts include French and Spanish websites, expanded social media platforms, and a YouTube channel. Yet General, its staff proudly note, sells only though wholesalers supporting its distribution channels.
Abe Silverman’s lasting legacy of innovative solutions, product reliability, and customer service continues today. And his great-grandchildren – the founding family’s fourth generation – have now joined the business.
Moreover, better than 40% of General’s work force remains multi-generational – with children often working shoulder-to-shoulder with their parents. Even the company’s independent sales force remarkably reflects two and three generations representing General equipment.
General continues its leadership role in innovative drain cleaning and inspection technologies. And with a nine-decade heritage, the people of General keep working hard to serve even more generations of customers to come with the “Toughest Tools Down The Line”!