Industry Perspectives

Some plumbers make the mistake of thinking Facebook and other social media are wastes of time Anyone can make videos and post them with a good phone and an Internet connection Once you build an email list, reach out to them every month

Here’s the surprisingly simple strategy to improve the effectiveness of your marketing. In many situations, you’ll spend the same amount of money (or even less), but get more customers. 

Here are a few of the reasons why you need to develop KPIs: KPIs simplify management KPIs improve performance KPIs objectify decisions

I am privileged to meet hundreds of millennial apprentices from coast to coast ...

Rodney Dangerfield quit show business when he was 40-years-old By the time he was 45 he was a well-established aluminum siding salesman Rodney worked club after club doing multiple shows testing joke after joke, set after set

In the beginning stages, I made it crystal clear that the timing of this exchange may not be favorable ...

Some of these tax benefits are expiring at the end of 2016 ...