KNAACK to Sponsor World's Strongest Man Competition for Fifth Consecutive Year

NEW YORK, NY — The SBD World’s Strongest Man has unveiled its lineup of sponsors for the 2025 competition, which will feature 25 of the world’s top strongmen facing off in an epic series of events. The competition returns to Sacramento, California, from May 15–18, 2025, marking its first appearance in the city since 2022. LUCY joins the World’s Strongest Man roster as a first-time partner this year and will support the world-class event alongside returning partners Rogue Fitness, KNAACK, AIRWAAV, Visit Sacramento and title sponsor SBD.

“We deeply value the relationships we’ve cultivated with our core sponsors and the meaningful impact we’re able to create together through the World’s Strongest Man platform—including with the City of Sacramento, which we’re proud to return to for a third year,” said Rebecca Levin, Vice President, Rights, North America, IMG. “With its fast-growing digital fanbase, extensive global broadcast reach, and viral social content, World’s Strongest Man provides a unique opportunity for brands and host cities to connect with an organic, authentic, and highly-engaged audience.”

KNAACK® returns for the fifth consecutive year as the “Official Security and Tool Storage” sponsor of the World’s Strongest Man competition. This year, KNAACK will sponsor the new KNAACK Carry & Hoist event, which challenges athletes with a timed two-part task: first, carrying two KNAACK toolboxes, followed by a seated arm-over-arm hoist of a larger toolbox. In celebration of the incredible strength and determination required to compete at this level, KNAACK will once again present the prestigious peer-voted “KNAACK Tools of a Strongman” award to one deserving athlete.

For more information and the latest updates on World’s Strongest Man including where to watch visit  www.theworldsstrongestman.com.