Latest from Best Practices

Photo 14588059 © Cheekywemonkey |
Photo 125097123 © Bogdanhoda |
oatawa / iStock / Getty Images

Sales 301

Dec. 1, 2023
Photo 125499967 © One Photo |
Photo 71142460 © Dmitry Kalinovsky |
Weedezign / iStock / Getty Images
Photo 256851148 © Ljupco |
Photo 72146349 © One Photo |
Nuthawut Somsuk / iStock / Getty Images
I Stock 1366763960
Dilok Klaisataporn / iStock / Getty Images
I Stock 1364946137

Make Your Value Visible to Homeowners

Oct. 27, 2023
Contractor University’s Cracking the Code Weekly Show.
You work hard, offer quality services and treat customers like people not because you like it, but because it's the right thing to do. But how do potential customers know you operate with integrity when comparing your business with others?

This week, Drew Cameron sits down with Cynthia Adams, CEO and co-founder of Pearl Certification, to explain how certifying your business builds its value in the eyes of the customer, as well as an overall discussion on why consumers choose to hire the companies they do.

All that and more on this week’s episode of Cracking the Code—watch, free for all until November 3rd, at

Voice your opinion!

To join the conversation, and become an exclusive member of Contractor, create an account today!