Marketing

No. 41 team and driver Kurt Busch will sport State colors at Richmond and Texas races this fall

One of the biggest trends that continues to grow is video. You can use video to build a stronger team and generate more sales.

What is your focus when it comes to customer service?

What I’m referring to is the old “love ‘em and leave ‘em” scenario. You know how it goes. Home service companies spend tons of money or time, effort and hard work advertising to suspects with the hopes of finding some prospects.

Nothing builds a contractor brand better than a well wrapped truck. It’s a mobile billboard, generating advertising exposures everywhere it travels.

1. Successful plumbers see plumbing as a profession, not a job.

The online referral sites want your customers. The big box retailers want your customers. Don’t let them have them. Build a relationship fence around your customers, one picket at a time.

Topic will be: how contracting business owners can transition from management to leadership. Chat participants will receive a special deep discount code for An All-Access Pass or a Free Exhibit Hall Pass to Contractor Leadership LIVE.

Before you can truly set a profitable price, you need to understand your company’s financial condition.

You know your labor and material costs for a task, or should know them. What’s missing is overhead and profit. Overhead is everything you spend that is not directly related to a service call.