Marketing

Develop a contractor marketing plan designed to maximize your “Brand” while getting the required leads and reducing your cost per lead.

For the second year in a row, RIDGID is rewarding its most passionate fans with an all-expenses-paid, VIP trip to its world headquarters.

Few plumbers recruit well, yet almost every plumber needs new recruits. Here are 15 best practices to help improve your recruiting.

No. 41 team and driver Kurt Busch will sport State colors at Richmond and Texas races this fall

One of the biggest trends that continues to grow is video. You can use video to build a stronger team and generate more sales.

What is your focus when it comes to customer service?

What I’m referring to is the old “love ‘em and leave ‘em” scenario. You know how it goes. Home service companies spend tons of money or time, effort and hard work advertising to suspects with the hopes of finding some prospects.

Nothing builds a contractor brand better than a well wrapped truck. It’s a mobile billboard, generating advertising exposures everywhere it travels.

1. Successful plumbers see plumbing as a profession, not a job.

The online referral sites want your customers. The big box retailers want your customers. Don’t let them have them. Build a relationship fence around your customers, one picket at a time.