STRAUSS Selects Columbus, Ohio for New US Headquarters and Showroom

European workwear brand brings jobs, training and a North American hub for high-performance trade apparel.
Dec. 23, 2025
3 min read

Key Highlights

  • STRAUSS establishes US headquarters, showroom and training center in Columbus

  • Expansion brings new jobs and closer access to North American trades customers

  • Arena District location supports brand visibility, workforce development and growth

COLUMBUS, OH — Engelbert Strauss Inc., known globally as STRAUSS, will establish its US headquarters, showroom, and learning and development center in Columbus’ Arena District, marking a significant expansion of the European workwear and utility gear brand into the North American market.

The new facility is expected to create 30 jobs and reinforces the Columbus Region’s growing reputation as a hub for international business investment and innovation.

Founded more than 75 years ago, STRAUSS has evolved from a family-run shop in Germany into a globally recognized workwear brand serving agriculture, construction, logistics, trades and technical industries. The company is known for high-performance apparel, design-driven solutions and durable craftsmanship built for demanding jobsite environments.

Strategic US Location to Support Trades Growth

“Establishing our US headquarters in Columbus is a major step in our international growth,” said Henning Strauss, CEO of STRAUSS. “We were drawn to its position as a central business hub, the creative industry here, and the kind of pioneering spirit that matches our culture. This location gives us the ability to grow in the right way as Columbus grows, allowing us to be close to our customers. What’s more: Columbus feels like we are coming home to family. We have found great partners here and at One Columbus in particular.”

The Columbus headquarters will anchor STRAUSS’ North American operations and place the brand closer to contractors, trades professionals and industrial customers across the US.

Showroom and Training Center Planned for Arena District

The facility will include a branded showroom designed to showcase STRAUSS’ workwear systems, materials and design philosophy for North American customers. The space is expected to bring new foot traffic and a distinctive international retail presence to the Arena District’s mixed-use business environment.

“STRAUSS brings international vision and even more creative spirit to the Downtown Columbus business community,” said City of Columbus Mayor Andrew J. Ginther. “The Arena District has been an economic driver within our downtown for more than 25 years, and STRAUSS’ decision to grow there will create new jobs and further benefit the energy and vibrancy of the area.”

Part of a Broader International Investment Trend

Foreign direct investment continues to play a major role in the Columbus Region’s economic development, with nearly one-third of One Columbus’ active project pipeline represented by international companies across manufacturing, logistics and design sectors.

“STRAUSS is the kind of company that reflects where the Columbus metro is headed,” said Jason Hall, CEO of the Columbus Partnership. “They’re an innovative global brand that is excited about calling our city their American home. STRAUSS could have chosen anywhere, and we are thrilled that the dynamic, mixed-use Arena District in Downtown Columbus came out on top nationally."

The new STRAUSS facility will be located at 285 Cozzins Street in Columbus, with operations expected to be built out during the first quarter of 2026.

To learn more about STRAUSS, visit STRAUSS.com.

To learn more about Columbus Partnerships, visit columbusregion.com.

This piece was created with the help of generative AI tools and edited by our content team for clarity and accuracy.
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