Mike Rowe to Headline Housecall Pro’s Winter Virtual Summit on Building Year-Round Business Success
Key Highlights
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Free virtual event built for the trades: practical sessions to help plumbers, HVAC techs, and other service pros grow revenue all year
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Headlined by Mike Rowe: authentic insight on the future of skilled trades and the power of hard work
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Action-ready content: proven systems for winning more jobs, running cleaner operations, and getting paid faster
SAN DIEGO, CA — Housecall Pro, a leading software platform for home service professionals, will host its Winter Virtual Summit 2025: The Real Dirt on Building a Year-Round Business on Dec. 4, 2025. The free online event is built for plumbers, HVAC technicians, electricians, landscapers, and other trade business owners looking to grow stronger, more resilient operations—no matter the season.
Mike Rowe Headlines with a Message for the Trades
The summit’s keynote fireside chat will feature Emmy® Award-winning host Mike Rowe, best known for Dirty Jobs and his work through the mikeroweWORKS Foundation. Rowe will share his trademark “part grit, part motivation, and 100% real talk” perspective on the value of skilled trades and the vital role tradespeople play in powering the economy.
“Mike’s lifelong mission to celebrate essential workers mirrors our own commitment to championing Pros and the Trades,” said Roland Ligtenberg, Co-Founder of Housecall Pro. “Our Winter Summit is about giving every contractor—from solo operators to growing teams—the proven systems they need to thrive across every season.”
Practical Systems That Drive Growth
Through focused sessions and peer-led discussions, attendees will dig into three core business pillars: Win Jobs, Run Cleaner, and Get Paid. Each session is built around actionable insights, data-driven playbooks, and real-world examples from working contractors.
Housecall Pro users report an average 35% increase in revenue within their first year—a reflection of how these systems translate to real, measurable business impact.
The Future of the Trades: AI, Automation, and Opportunity
This year’s agenda will also explore how AI and automation are changing the landscape of essential industries. Speakers and innovators will share how these technologies can enhance productivity and efficiency while supporting, not replacing, skilled workers. Contractors will walk away with practical strategies for staying competitive in a rapidly evolving market.
Extras: Challenges, Sponsors, and Swag
The event will also feature a #DirtiestJobsChallenge social campaign, with the winning Pro earning a custom vacation giveaway valued at $5,000 for two.
Sponsors include Sherwin-Williams, The Home Depot: Path to Pro, Samsung, and others. The first 1,500 registrants will also receive exclusive Champion the Trades™ gear.
Registration for the summit is available at housecallpro.registration.goldcast.io/events/db19e608-2a52-40c6-bd74-2ac1fdd613ba?utm_source=Media&utm_medium=Press-release&utm_campaign=hcp_virtual_winter_summit.
For more information about Housecall Pro, visit www.housecallpro.com.
Note: this release was rewritten with help from generative AI.