The Psychology Behind Buying HVAC: Part 2

The best in-home sales strategies aren’t flashy. Don’t think high-tech, think high-touch. With thoughtful, structured, customer-first selling techniques your team will close more sales without being pushy or too hands off.

On this week’s episode, New York Times bestselling author Weldon Long unpacks the psychology behind HVAC buying decisions. Learn how to use tiered pricing to ease objections, rebuild confidence, and give homeowners the power to choose comfort levels that fit their needs and their budget. 

All that and more on the latest episode of Cracking the Code! Streaming now, free for everyone, through July 31: MyContractorUniversity.com/CBS-Show.