BlackRock, Ford, Google and Carhartt Launch National Skilled Trades Alliance

New coalition aims to expand apprenticeships, workforce training and career awareness as contractors face a growing shortage of skilled labor.

Key Highlights

  • Four major corporations launch a national initiative to strengthen the skilled trades workforce through expanded training and apprenticeship opportunities

  • Alliance responds to projections of 2.1 million unfilled skilled trades jobs by 2030, a challenge already affecting contractors across the construction industry

  • Program will partner with trade organizations, educators and workforce groups to expand career pathways and support long-term workforce development

Four major US companies have formed the Alliance for America's Skilled Trades, a new initiative designed to expand access to skilled trades training and help address the growing workforce shortage affecting construction, manufacturing, infrastructure and other essential industries.

The founding members—BlackRock, Carhartt, Ford Motor Company and Google—have already committed independently to supporting skilled workforce training initiatives in 30 states. Through the alliance, the companies plan to coordinate their efforts to increase awareness of skilled trades careers, expand training opportunities and strengthen partnerships across the workforce development ecosystem.

Coalition Responds to Growing Labor Shortage

The alliance launches as demand for skilled labor continues to outpace supply. An estimated 2.1 million skilled trades positions—including electricians, technicians and construction professionals—could remain unfilled by 2030, creating challenges for infrastructure, energy and manufacturing projects.

For plumbing, HVAC/R and mechanical contractors, the shortage continues to affect hiring, project schedules and long-term business growth as companies compete for qualified workers.

The coalition emphasizes that skilled trades careers offer competitive wages, stable employment and opportunities for long-term advancement without requiring a traditional four-year college degree.

Initiative Focuses on Workforce Development

The Alliance for America's Skilled Trades will concentrate on three primary objectives:

  • Expanding awareness of skilled trades careers and increasing access to career pathways.
  • Supporting proven workforce development programs, including apprenticeships and pre-apprenticeships that allow workers to earn while they learn.
  • Growing partnerships with labor organizations, trade associations, educational institutions and nonprofit organizations to reach more workers nationwide.

The alliance also plans to partner with Burning Glass and Jobs for the Future to develop research measuring workforce gaps, tracking progress and identifying effective workforce development strategies.

"Building the physical infrastructure for America's future requires significantly increasing the pipeline of skilled tradespeople across the country—a challenge that can only be addressed with collective action," said Ruth Porat, President and Chief Investment Officer of Alphabet and Google. "Google is proud to help launch the Alliance for America's Skilled Trades, expanding on our years of investment to both strengthen pathways to enduring opportunities in high-demand careers and increase economic opportunity for communities across the country—powered by collaboration across industry, civil society, and government."

Companies Expand Existing Workforce Investments

Each founding member brings existing workforce development initiatives to the alliance.

"Investment in America's infrastructure will help shape the country's long-term economic trajectory, but its success ultimately depends on the skilled workforce that brings these projects to life," said Bayo Ogunlesi, Chairman and Chief Executive Officer of Global Infrastructure Partners, a part of BlackRock. "Expanding that talent pipeline requires long-term commitment and partnership across sectors. BlackRock and GIP are proud to launch the Alliance for America's Skilled Trades to support the workers who will build, operate, and maintain the infrastructure that underpins America's future competitiveness."

"For more than 137 years, Carhartt has proudly served the skilled men and women who build, repair, and keep America running," added Linda Hubbard, President and Chief Executive Officer of Carhartt. "Through the Alliance for America's Skilled Trades, we're honored to work alongside like-minded organizations to raise awareness of the trades and open more pathways to meaningful careers that strengthen families, communities, and our economy."

Long-Term Industry Impact

The companies say the alliance is intended to build on existing relationships with unions, trade associations and workforce organizations that have long supported skilled trades education and career development.

"At Ford, we recognize the skilled trades workforce shortage is a national crisis but also a generational opportunity," said Jim Farley, President and Chief Executive Officer of Ford. "Skilled trades are at the heart of what we call the Essential Economy, the 95 million Americans who build, move, and fix the things our country depends on every day. You see it across our own business, from the tens of thousands skilled tradespeople and technicians in our plants and dealerships to the millions of workers who rely on Ford Pro vehicles to do the jobs that keep our country running. These vital trades and industries form the backbone of the American economy, and their future is America's future. Ford's work is inseparable from America's, and we are honored to join these great companies who are also committed to securing our nation's future."

The alliance says its long-term goal is to create more pathways into skilled trades careers while helping employers develop the workforce needed to support continued growth across America's construction, infrastructure and manufacturing sectors.

This piece was created with the help of generative AI tools and edited by our content team for clarity and accuracy.
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