Sloan Targets Global Growth with Essel Bath Fittings Partnership
Key Highlights
- Strategic investment expands localized manufacturing in a key global growth market
- “Make-it-where-you-sell-it” model supports faster delivery and reduced carbon impact
- Sloan engineering expertise brings water efficiency and performance upgrades to regional product lines
FRANKLIN PARK, IL — Sloan has announced a strategic investment in Essel Bath Fittings Pvt. Ltd., expanding its localized manufacturing footprint and advancing its global growth strategy.
The move strengthens Sloan’s presence in India while reinforcing its long-standing approach of manufacturing and assembling products close to the markets it serves—a model designed to improve responsiveness, reduce logistics impact and better align products with regional requirements.
“For 125 years, Sloan has built its reputation on quality, reliability, and innovation in commercial plumbing,” said Graham Allen, President and CEO of Sloan. “This investment allows us to bring that expertise to Essel while continuing to grow responsibly on a global scale. Local manufacturing doesn’t just strengthen our supply chain—it supports sustainability, reduces carbon impact, and better serves customers in each market.”
Localized Manufacturing Strategy Expands in India
The investment supports Sloan’s “make-it-where-you-sell-it” approach by expanding manufacturing capabilities in India to serve both domestic demand and select export markets across Asia, the Middle East and Africa.
By producing closer to end users, Sloan aims to reduce long-distance shipping requirements and associated emissions while improving delivery timelines and product availability for contractors and specifiers.
Engineering Expertise Drives Product Development
The partnership also brings Sloan’s engineering and product development capabilities into the Indian market. With more than 400 global patents, the company is known for advancements in water efficiency, sensor-operated systems and commercial-grade plumbing performance.
These capabilities are expected to enhance Essel’s product portfolio, improving durability, efficiency and overall system performance in regional applications.
“This strategic investment brings together Sloan’s global expertise in innovation and water-efficient technologies with strong local manufacturing capabilities in India,” said Parthiv Amin, Global Chief Sales and Marketing Officer at Sloan. “Aligned with the ‘Make in India’ vision, we are focused on delivering high-quality, sustainable solutions that are tailored to the evolving needs of Indian consumers while contributing to responsible water usage and long-term environmental impact.”
Dual-Focus Manufacturing Model Remains Core Strategy
While expanding internationally, Sloan continues to manufacture and assemble the majority of products sold in the United States domestically, including core categories such as flushometers and sink systems.
This dual-focus model—balancing local production in key global markets with strong domestic manufacturing—remains central to Sloan’s long-term operational strategy and its ability to serve both contractors and global partners.
To learn more visit www.sloan.com.