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Markus Brettschneider. Image: Viega.
Markus Brettschneider

Viega LLC Names New CEO

Dec. 22, 2020
Markus Brettschneider replaces Dave Garlow.

BROOMFIELD, CO – Viega LLC has named Markus Brettschneider as its new CEO and President.

Brettschneider replaces Dave Garlow, who resigned effective Sept. 1. In his new position, Brettschneider is responsible for the overall operations of Viega LLC.

“Mr. Brettschneider is a growth-driven leader with many years of extensive professional and management experience in the international and American markets. He grew up in Germany, but spent almost his entire professional life outside of his home country – including more than eight years in the United States,” said Claus Holst-Gydesen, CEO of Viega Holding GmbH & Co.

Brettschneider was hired after an international search. He most recently was with ABB, where he was Group Senior Vice President and Global Head of Marketing and Sales for Industrial Automation and Global Head of Group Solutions & Channels. ABB is a global technology company specializing in robotics, motion, electrification and automation technology.

Prior to that, he held management positions with FrieslandCampina, Refresco, SIG Combibloc and other firms. He has an MBA from Edinburgh Management School and a degree in international marketing from Cooperate State University in Schwenningen, Germany.

“I was attracted to Viega because of the culture, the customers, the portfolio and the great opportunities to grow,” Brettschneider said. “When the opportunity came up, it was really quite a simple decision. I like working for a family-owned company with strong values and great culture, and I’m excited to continue this growth journey with the team.”

During a media opportunity held Dec. 14th, Brettschnieder talked about his transition to the leadership role during a pandemic year. "It has been an interesting experience," he deadpanned, agreeing that it was very different from what the normal process would have been. His onboarding was done almost entirely through Zoom and MS Teams meetings.

Currently, he puts the safety of its team members as Viega's number one priority. As for the coming year, "January and February will be challenging... our sales people need new procedures, new training and new capabilities." He added that the company is currently investing in those new capabilities, and that they will continue to have an impact even when COVID becomes a thing of the past.

Brettschneider added that while there were plenty of reasons to be careful, there were also reasons to be optimistic. Certain market segments—such as healthcare and education—were doing well, and there had been some strong improvements to the company's distribution chain.

Garlow, the outgoing CEO, was with Viega for 20 years in various roles. Under his leadership, Viega grew significantly in the North American market by accelerating the adoption of pressing technology. He will help ensure a smooth transition to Brettschneider’s leadership. Garlow said the thing he will miss most is the people and friendships in the industry.

“My decision to leave Viega now is made easier knowing that I’m leaving it in excellent hands. Markus has the skills and drive to ensure Viega’s continued growth and success,” Garlow said.

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